Landal is Most Sustainable Brand 2026 in the Holiday Parks category

Landal has once again been named the Most Sustainable Brand in the “Holiday Parks” category by Dutch consumers in the Sustainable Brand Index 2026. This recognition marks the ninth consecutive year that we have received this distinction.

The research, conducted among a representative sample of the Dutch population, shows that consumers perceive Landal as the most responsible brand in the sector in terms of environmental and social responsibility.

This appreciation closely reflects what makes Landal so appealing to many guests: nearby destinations that are easily accessible by car, spacious and luxurious accommodations in the heart of nature, and the convenience of planning their stay carefree, comfortably, and with full flexibility. Increasingly, holidaymakers are consciously choosing a sustainable vacation close to home, where the local environment also benefits—something we have strongly advocated for many years and which is an integral part of our ESG strategy, particularly through the Destination Care ESG program.

About the Sustainable Brand Index
The Sustainable Brand Index is Europe’s largest independent brand study on sustainability. Conducted annually since 2011, the study measures consumer perceptions of more than 1,600 brands across 36 industries in five countries. The 2026 edition is based on 80,000 interviews.